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Freelance Senior Copywriter 

Haystack Sourcing Solutions 2021 – Present | St. Louis, MO 

• Name and develop full brand identity for a product development and sourcing company, including strategic positioning, website copy, marketing materials that clearly communicate a complex offering to a B2B audience 

 

Snack Fanatics 2023 – Present | Atlanta, GA 

• Partner with art director to concept and write eCommerce website copy for a packaged goods snack brand 

• Develop consumer-facing messaging that connects product personality to target audience across digital touchpoints 

 

Opera Theater of St. Louis 2020 – 2025 | St. Louis, MO 

• Conceptualized new taglines and create distinct campaign branding across Festival Seasons 

• Collaborated closely with marketing team to build strategic messaging for new and existing programs 

• Presented ideas to leadership and tailored work to diverse audience segments 

 

Silkroad 2020 – 2024 | Boston, MA 

• Worked closely with the marketing team to evolve the brand identity of this social impact collective of world class musicians 

• Created tagline for their most ambitious initiative to date, American Railroad 

 

Still 630 Distillery 2020 – 2023 | St. Louis, MO 

• Developed a distinct voice for a local craft distillery 

• Collaborated with the creative director to concept and write copy for promotional merchandise, emails, and point-of-sale materials 

 

Citygarden 2007 – 2023 | St. Louis, MO 

• Worked with creative team and Gateway Foundation representatives to create excitement and increase traffic to Citygarden, using digital, print and outdoor advertising 

• Researched and wrote Citygarden’s mobile app/website for use by teachers to inspire creativity and critical thinking skills in students K-10 

 

OneOddBird 2014 – 2023 | Clayton, MO 

• Developed brand identity, strategic positioning, and copy across retail, eCommerce, and wholesale channels for a fashion accessories brand 

• Created social media content, sales promotion, and print materials that spoke directly to a style-forward consumer, ensuring consistent brand voice across every channel 

 

Elleard Heffern Fine Jewelry 2005 – 2022 | Clayton, MO 

• Wrote across print, radio, outdoor, email, direct mail, and in-store for St. Louis’s premier fine jewelry retailer 

• Evolved the brand voice to attract more contemporary customers while maintaining its loyal base 

 

CheckMark Communications / Purina One 2005 – 2007 | St. Louis, MO 

• Presented a national testimonial radio campaign to local disc jockeys in select markets, guiding talent through the creative approach and providing daily feedback to ensure consistent, on-brand execution 

 

AWARDS & RECOGNITIONS 

• Communication Arts Award of Excellence 

• Gannett Outdoor Creative Challenge Award 

• Print Regional Design Annual Award 

 

EDUCATION 

University of Illinois Champaign-Urbana 

Bachelor of Arts, Communications